What is your name and position?: Sabrina Posillico
What is your business name?: Healing Anthropology
What does your business do/what industry are you in?: Healing Anthropology makes 100% natural skin care. We have a face, body and baby line formulated with ancient medicinal ingredients and modern, natural nutriceuticals. www.healinganthropology.com
What are your “Green” activities (please be specific)?: PRODUCT
Products are made with solely natural and organic ingredients from responsible and sustainable sources.
Products are in no way tested on animals.
The products are 100% toxin-free and contain no chemical preservatives.
MATERIALS
Packaging is recyclable and labels are printed with soy based ink.
All marketing and press material is printed on 100% recycled paper.
Products are not boxed to reduce waste
SHIPPING
Products are shipped sealed in BioBags (which are made from corn and completely biodegrade leaving no toxic residue).
Geami recycled ‘waffle’ paper or reclaimed bubble wrap is used to pad products.
The US Postal Service is used because they are Cradle to Cradle ‘silver’ certified meaning their practices have an ecologically-intelligent design that eliminates the concept of waste.
FINANCIAL
Every April 20% of proceeds is donated to an environmental organization in honor of Earth Day.
How long have you been doing these activities?: 2005
Why did you implement them?: I was raised an environmentalist before I ever heard the word. My parents were born during WWII in Italy and waste was not an option. We were raised to conserve and reuse everything. The more I learned about the impact humans were having on our planet, the more passionate I became about caring for it and this passion comes out in every aspect of my life, including my business.
How hard were these actions to implement?: Not very. There are a lot of eco-friendly options available to businesses now. And our policy of reusing and re-purposing material for shipping has actually saved us money.
What was the result –Financial/Bottom Line, Environmental, Good Will, etc.?: We keep chemicals and waste out of the environment. The extra costs of some things is canceled out by the savings. Healing Anthropology has been featured on treehugger.com as well as other green media outlets and has also been awarded a Beauty With A Conscious Award for its Eco-Friendly Practices.
Do you have any advice for other small to mid-sized businesses who want to “Go Green”?: Start with cutting waste, it’s the easiest and most cost effective way to go green.
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