What is your name and position? Robin Feltner, Founder/CEO
What is your business name? Supernatural Botanicals
What does your business do/what industry are you in? Supernatural Botanicals is an eco-chic bath & body company that abides by Green practices and principals in producing their skincare products.
What are your “Green” activities (please be specific)?: We are eco-responsible with our company. We use natural ingredients in our products, avoiding putting toxins on the skin or down our drains. We recycle almost 100% of our waste. We illuminate our work areas with CFLs. We also promote a green lifestyle via our blog.
How long have you been doing these activities? 2008
Why did you implement them? I believe in treading lightly when it comes to my carbon footprint. I implemented Green practices because I have children, and it’s the responsible thing to do.
How hard were these actions to implement? I let our staff know from the beginning that being Green is who we are and what we do. Sometimes it takes a little education, but at the end of the day, everyone is on board. It feels good doing the right thing…and that feeling is universal.
What was the result –Financial/Bottom Line, Environmental, Good Will, etc.? Natural raw ingredients are certainly more expensive than cheaply made synthetic ingredients, but by having standards and integrity and setting the bar higher, we end up with a far superior result at the end of the day.
Do you have any advice for other small to mid-sized businesses who want to “Go Green”? Team together with other entrepreneurs and business owners in your city who are like-minded. Share goals and ideas with others and feed off of their energy. Start a blog and go in depth, letting consumers know why green matters.
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